Off to The Mall…I Better Bring My Ear Plugs
I need to return a pair of jeans
for my 14-year old daughter Melissa, who refused to try them on when we were in
the actual store and insisted on buying them and bringing them home.
“It’s no big deal mom,” she
reasoned. “If they don’t fit we’ll just return them.”
No big deal for her maybe, she’s
not the one who has to make another trip during her precious and limited work
lunch hour to the “Land of Wonder for Teenage Girls”. Or, as the old folks call
it, “The Mall”.
I set foot inside “The Land of
Wonder” and search the directory for a particular business establishment we’ll
refer to as the “We’re Going to Encourage Teenage Girls to Use all of Their
Senses in Their Decision to Purchase our Clothing” store.
Well, that is quite a long name.
Let’s give it another alias. Hey, I know, how about: “The Store”. Yes, that
has a nice ring to it.
The directory reveals a long list
of shops dedicated to selling skimpy, tiny, small, and revealing shirts and
jeans for their eager target market, namely, skimpy, tiny, small, and revealing
teenage girls. I find “The Store” on the directory, but soon realize that the
map really isn’t necessary, for I can smell “The Store” from three football
fields away. My nose is greeted with a nauseating mix of perfume and suntan
lotion which grows stronger the closer I get, while my ears are greeted with the
“soothing” sounds of hip hop loud enough to please teenagers in "The Store", the
mall, across the street, in the next state, throughout the country, in China,
Australia, etc…
Outside “The Store”, two soft,
cozy armchairs beckon potential shoppers to sit and relax, take in the
nauseating fragrance, and listen to the “soothing” hip hop music.
I walk into “The Store” and I am
immediately greeted by a salesgirl who looks like a recent kindergarten
graduate.
“Hi, we __ hav__ a _sale if you
buy __ you __ one __for half _ _ per __.”
“CAN YOU REPEAT THAT!” I shout
over the din of the hip hop tunes.
“You can get ___ off __ of shirts
and __ yes __thank __ so __need ___ help__ percent__ tomorrow__ok?”
“WHAT?”
“We are hav__ a __new
__yes__today__jeans___tomor___ right? ___help ___see___ok?”
I give up.
I make my way to the register
where the 12 year old manager is waiting on another aggravated looking mom and
her excited teen. When it is my turn, I shout, “I NEED TO RETURN THESE JEANS!”
“Would _ like ___
put____store____American____credit___you?”
“CAN YOU REPEAT THAT
PLEASE?”
“Will
this___be___your___express____store____thank__?”
By using an unknown ability to
lip read, I manage to discern that he is asking if I want to put the refund on
my credit card or if I want store credit.
Hmmmm.
Credit card = money for
me
Store credit = clothes for
Melissa
I choose me.
As he is pushing the beeping
buttons on the register, I am overcome by a sudden desire to speak my
mind.
“YOU KNOW, I UNDERSTAND THAT YOU
WANT TO PLAY LOUD MUSIC BECAUSE YOU ARE TRYING TO APPEAL TO YOUR TARGET MARKET,
BUT DID YOU KNOW THAT THE PEOPLE WHO PAY FOR THESE CLOTHES ARE THE
MOTHERS OF YOUR TARGET MARKET,” I explain, drawing on my years of marketing
experience. “AND WE DON’T LIKE THE LOUD MUSIC!”
My mini-tirade is met with a
blank stare.
Sigh.
He hands me back my credit card
and I hustle out of the store, barely noticing that the kindergartener is
saying, “Thank_ come__ two__ percent ___ see___ sale___tomorrow___
notice___you___bye.”
I rush back through the mall,
longing to go into that bastion of fun for old fuddy duddy dames like me, “The
Department Store”. But alas, my journey into “The Store” has taken all of my
time. I must get back to work. Shopping for professional garb would have to
wait.
Later that evening, Melissa
grills me.
“Did you return my
jeans?”
“Yes, I did,” I reply.
“Oh, thanks mom.” Pause.
Pause. “Y’know, I still need to get new jeans. Can we go back to the mall on
Saturday?”
“Only if you let me take some
time to shop for shoes,” I demand.
She rolls her eyes and
begrudgingly agrees.
Great.
Another trip to “The Store”.
I’d better get my ear plugs
now.
www.lisagradessweinstein.blogspot.com
"Like" my blog's Facebook page by clicking the link at the top right side of this blog!
"Like" my blog's Facebook page by clicking the link at the top right side of this blog!
Comments and feedback are encouraged and welcome. For some reason, many people have told me they have left a comment, but it has not appeared. To leave a comment, click on the arrow next to "comment as", then choose "anonymous". If you would like to include your name, please leave your name in the body of your post. Once you have posted your comment and chosen anonymous, then hit publish. Check the page the make sure your comment appeared. You can also "Like" my blog's Facebook page and comment there - like button is on the upper right side of this page.